Gorenje Group relocates laundry appliance production to Velenje, Slovenia

Gorenje Group, washing and drying appliances manufacturer and owner of the Asko brand, has recently completed its relocation from Sweden to Velenje, Slovenia, reports Appliance Magazine.

Employees and members of the management and supervisory boards of Gorenje officially launched the production of Asko-brand washers and dryers in Velenje, Slovenia, by symbolically starting up the automated washing machine tub line. Gorenje halted washing machine and dryer production in Sweden late January 2013. Production start up in Velenje required the transfer of 14 different processes in a matter of a few months, including purchasing, logistics, IT, controlling, finance, maintenance, and product management. Employee training was also essential. Gorenje acquired Asko in 2010 and wants to generate 20% of its overall revenue with this brand in the coming years. Gorenje will also relocate dishwasher manufacturing from Sweden to Velenje in the second half of 2013. This will be the final step in the group's restructuring of manufacturing operations, which began in 2012. The company expects the transfer of production to plants with lower costs will generate annual savings of at least EUR 15 million starting in the year 2014. Read more