• French
  • German
On the 21st and 22nd of November the CINET meeting Marketing Strategies and Business Concepts took place in Amsterdam. The presentations covered textile cleaning now and in the future, the challenge of a shrinking market, from opportunities to possibilities in the dry cleaning trade and 4 business cases throughout Europe and gave a good basis for further discussion and thoughts. The following action points were decided:
 
- Publish presentations format and documentation material to be used by National Associations
- Marketing Questionnaire 2006 (spring 2006)
- Exchange programme company visits
- Prepare Marketing studies and training material
- Activate Innotex research programme
- Support research initiatives
- Extended Network Marketers / Trade publications
The board incited the CINET members to bring forward their own ideas and they still do. So if you do have a point for CINET please don’t hesitate to contact the board.
A follow up for this meeting will be organised on 26th and 27th of March next year.
The presentations can be found on the website on the member’s area, button meetings