• French
  • German
PTC Marketing & Business Strategies
 
time: subject:
lecturer:
14.00 hrs
Welcome and introduction
Moderator: Mr. Peter Wennekes,
Cinet, International Committee of Textile Care
  
14.05 hrs
"The PTC market in a global perspective"
  • Market characteristics
  • Market trends
  • Competitive positions business types
  • New PTC services
  • Critical success factors
Mr. Chris Tebbs / Cinet, International Committee of Textile Care
14.30 hrs
Questions (moderator)
 
14.35 hrs
"The Professional Textile Care Shop"
  • The small business case (countries)
  • SWOT
  • Competitive position
  • Future size, products and services
 Mr. Hartmut P. Kokerbeck / FML Beratungs-GmbH
14.55 hrs
Questions (moderator)
  
15.00 hrs
"The PTC franchise business case"
  • Franchise business values
  • Swot analyses
  • Market concepts
  • Competitive advantage
  • Future perspective
Mr. Bart de Graaf / Dry Clean International SA
15.20 hrs
Questions (moderator)
  
15.25 hrs
 "The environmental profile in PTC marketing"
  • Historic overview
  • The "green" business concept
  • Marketing strategy
  • Success factors
 Mr. Dr. Manfred Huppertz /  BÜFA Reinigungssysteme GmbH&Co. KG
15.45 hrs Questions (moderator)  
15.50 hrs Coffee break  
Quality; performances & services
16.00 hrs "The Fashion Care service initiative"
  • Concept
  • Partners
  • Organisation
  • International coverage
  • Action plan
 Mr. Friedrich Eberhard / Europäische Forschungs-vereinigung Innovative Textilpflege e.V.
16.25 hrs Questions (moderator)  
16.30 hrs "Care labelling: state of the art"
  • International overview status quo (consumer labels)    
  • New industrial laundry label (workwear)
  • Initiatives / proposals
 Mr. Prof. Dr. Hans G. Hloch / WFK-Forschungsinstitut für Reinigungs-technologie e.V.
16.55 hrs Summary, conclusions, questions (moderator)  
17.00 hrs 
End of meeting