PTCA Workshop Programme Sunday April 5, 2009

Location:
Porte de Versailles, hall 8

For whom :
Small and medium Professional Textile Care enterprises (dry cleaning an laundries), elderly home laundries, textile rental services companies and stakeholders like experts, consultants and institutes.

PTC Marketing & Business Strategies

14.00 hrs	Welcome and introduction Mr P.N.M. Wennekes, CINET (Download presentation)
	Moderator: Association representative(s)           Mr P. Letourneur, FFPB/CFT
14.05 hrs	“The PTC Industry – Succeeding in Today’s (and Tomorrow’s) World” Mr Ch. Tebbs, IDC/CINET (Download presentation) Factors impacting the Industry - the economy and the environment and the affect on the current Industry Recent Trends New Processes and Services Requirements for Success in the future Promoting the Industry
14.30 hrs	“The Professional Textile Care Business Case”      Mr P. van Beusekom, marketing consultant (Download presentation) Results of a market study on PTC Business Strategies SWOT Competitive position Future size, products and services
14.55 hrs	“The PTC Fashion Care Concept” Mrs J. Qaud, EFIT  (Download presentation) Swot analyses                         Market concepts                         Competitive advantage Future perspective
15.20 hrs	“The PTC Service Concept" Mr J. Muntane I Rabadan, Gremi de Tintorers I Bugaders Customer service Quality standards P.R. and Branding
15.45 hrs	“The environmental profile in PTC marketing”  Mr R. Moors, Christeyns (Download presentation) Added value of PTC Market Approach
16.05 hrs	“Online Solutions"           Mr A. Timmermans, M&P Media b.v. (Download presentation) An overview of successful businesses around Europe Success factors
16.20 hrs	Summary, conclusion etc.  Mr P. Letourneur, FFPB/CFT
16.30 hrs	End of meeting